“Subcultures articulate their opposition principally through exploiting the significance of styles or dress and patterns of behaviour.” (Edgar & Sedgewick 1999)
I found a website How to Buy the Right Clothes for Each Skateboard Look and I'm still not sure if it is sarcastic or not. Either way it provides a pretty good insight into the inherent link between subcultures and style/fashion.


Alternatively, here is a clip by a dude who says he will teach you to be "awesome", with tips on fashion, attitude and keepin' cool:
I thought it was funny looking through old photos of skaters to see how fashion has changed. In the end it is still about looking like a skater, based on a seeming contradiction: distinguishing yourself from wider society while trying to promote a sense of unity between skaters. Here is a brief look at different decades of fashion:
NOW
I thought it was funny looking through old photos of skaters to see how fashion has changed. In the end it is still about looking like a skater, based on a seeming contradiction: distinguishing yourself from wider society while trying to promote a sense of unity between skaters. Here is a brief look at different decades of fashion:
NOW

Somewhat ironically I found an ad (below) from the 1980s, on Tony Alva's photography website, for the glasses that Jerry Hsu is wearing in a photo from 2007 (above).
1990s

1980s


1980s

1970s

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